CRM, Salesforce, zCase Study
A Large Asset Management Company Improves Its Global Customer Experience with a Single CRM
trantorindia | Updated: January 17, 2021
The client is one of the largest, asset management companies with multibillions in global assets.
Business Need Addressed
The client had five separate CRM systems for its sales teams of different business units. The client was looking for a simple solution that would bring down its maintenance cost and give a more consolidated view of its clients.
Trantor Solution
Trantor reconstructed the client’s existing CRM expediting reporting, which helped in improving sales co-ordination and identifying opportunities.
Project Goals
- Merge multiple CRM systems into one platform
- Rigorous change management and business enablement
Business Matters
The client was able to save more than 70% on CRM services. Better tracking of sales productivity along with improved customer service.
The Problem
The client was looking for an all-inclusive, user-friendly platform to help categorize its cross-sell and up-sell opportunities. It needed a flexible platform to be used by its globally spread sales teams.
- The multiple CRM systems couldn’t provide a unified customer view
- They were outdated and cost-intensive
- The client needed a solution with customized localization for its different sales units
The Trantor Approach
After thoroughly analyzing the client’s business model, Trantor deduced that moving the different CRM systems to the Salesforce ecosystem was the best solution. Trantor assembled a team of Salesforce experts, a technical architect, and data migration professionals. Trantor’s team worked collaboratively with the client’s IT team for a smooth transfer.
The Solution
Trantor created a change management strategy and worked in planned phases:
- Divided the data migration into segments so as not to affect the ongoing business
- The data was cleansed before migration to avoid errors
- Applied Force.com Migration tool along with DbAMP for loading data in batches
- Followed Agile methodology for sequential integration and data migration
The Benefits
- Better tracking of customer scenarios
- 70% saving on CRM services
- Improved customer experience with a single tracking system
The Client
A single well-defined system to handle all our services. The customer is not bothered by multiple calls for different services, saving us a lot of time and money. Trantor did an amazing job, will surely recommend
Chief Technical Officer . IT
Project Highlights
Industry: Asset Management
