E-commerce, zCase Study
Design and Development Revamp for a Leading Online Home Décor Store
trantorindia | Updated: July 29, 2024
The client is a popular home décor company based in New York, specializing in top-brand, designer, and vintage items.
About Client
The client is a popular home décor company based in New York, specializing in top-brand, designer, and vintage items.
Business Problem
The client sought an end-to-end solution to enhance their website’s navigation and gain deeper insights into customer behavior through analytics.
Trantor Solution
Trantor conducted a thorough competitive analysis to understand the client’s domain challenges and needs. The key solutions implemented included:
- Faceted Navigation Design: Developed a faceted navigation system to improve customer experience, making it easier for users to find products.
- Page Redesign: Re-designed several key pages, including the search results page, to enhance usability and aesthetic appeal.
- Functionality Additions: Implemented vital functionalities such as the CyberSource tax module and Address Verification System (AVS) to streamline the checkout process.
- Omniture Integration: Integrated Omniture for advanced web analytics, providing the client with deep insights into customer behavior and website performance.
- Quality Assurance: Performed Functional, Integration, and GUI testing to ensure the highest quality standards.
Results
The design and development revamp significantly improved the client’s website navigation and user experience. The integration of advanced analytics tools provided valuable insights into customer behavior, enabling data-driven decision-making. The added functionalities streamlined the checkout process, enhancing overall customer satisfaction and engagement.
