Intelligent Automation, zCase Study
Enhancing Web Publishing for a Global Media and Information Leader
trantorindia | Updated: July 12, 2024
The client is a prominent global company renowned for delivering an extensive array of information solutions, including data and legal insights to businesses, professionals, and the finance industry.
About Client
The client is a prominent global company renowned for delivering an extensive array of information solutions, including data and legal insights to businesses, professionals, and the finance industry.
Business Problem
The client needed a dedicated team to manage global content updates, leveraging existing AEM (Adobe Experience Manager) capabilities, improving processes, and increasing operational efficiencies.
Trantor Solution
Trantor implemented the following solutions:
- 1. Team Establishment: Formed a team of AEM authors trained in content authoring practices and components, ensuring a comprehensive skill set for seamless operations.
- 2. Process Optimization:Identified and rectified existing process gaps, standardizing practices across diverse page types. This included revising SLAs and authoring timelines for different request categories.
- 3. AEM Maximization: Provided extensive guidance on leveraging AEM’s built-in features, including content and experience fragments, editable templates, workflows, and launches. This integration unified multiple websites into a cohesive AEM architecture.
- 4. Performance Tracking: Aligned performance tracking with the client’s OKRs, reducing schedule deviations, adhering to SLAs, monitoring segment-specific volumes, and consistently refining processes for continuous improvement.
Results
- Standardization: Achieved consistent use of AEM components and advanced features.
- Operational Efficiency: Improved operational efficiency by 21% over 2 years by translating OKRs into monthly goals.
- Reduced Authoring Time: Cut authoring time by 30% using editable templates with F/L components.
- Asset Management: Enhanced organization of assets into DAM, eliminating image licensing risks.
Trantor’s comprehensive approach significantly boosted the client’s web publishing capabilities, setting a new benchmark for efficiency and performance.
