Segment.io
Segment.io
Segment.io is one of the market-leading customer data platforms(CDP), it helps businesses to unify, classify & market the key customer attributes via an Event-based Mechanism. It looks after data governance, data integration, and audience management all in one place. It allows organizations to collect data on customers from multiple touchpoints into one location through a single API. Segment.io provides a 360-degree view of the customer. Segment.io can easily be integrated with platforms like Google Analytics, BigQuery, Amazon S3, Hubspot, Snowflake, Redshift, & Indicative
Trantor’s professionals are experts in customer data infrastructure and Segment’s software. Empower your business with insightful data and enhance business performance by collaborating with Trantor.
Segment.io is one of the market-leading customer data platforms(CDP), it helps businesses to unify, classify & market the key customer attributes via an Event-based Mechanism. It looks after data governance, data integration, and audience management all in one place. It allows organizations to collect data on customers from multiple touchpoints into one location through a single API. Segment.io provides a 360-degree view of the customer. Segment.io can easily be integrated with platforms like Google Analytics, BigQuery, Amazon S3, Hubspot, Snowflake, Redshift, & Indicative
Key Services
Empower all your team from marketing to sales to operations with effective data with segment.io
Strategy & Consultation
Our team of Segment.io experts diligently study your business and churn out an ROI-oriented plan for you.
Integration
We help streamlines the data collection by pulling in first-party customer data across various platforms into the Segment.io platform
Tracking events
Setup and track site events, e-commerce events, and more as per your requirements.
Audience Strategy & Segmentation
Build relevant audiences for targeted advertising and personalization campaigns.
Key Services
Empower all your team from marketing to sales to operations with effective data with segment.io
Strategy & Consultation
Our team of Segment.io experts diligently study your business and churn out an ROI-oriented plan for you.
Integration
We help streamlines the data collection by pulling in first-party customer data across various platforms into the Segment.io platform
Tracking events
Setup and track site events, e-commerce events, and more as per your requirements.
Audience Strategy & Segmentation
Build relevant audiences for targeted advertising and personalization campaigns.
Related Services
FAQ
Can I track additional events (from third-party extensions)?
Yes, it is very easy to track those additional events which are not tracked by this extension. You just need to call a function with some data.
What other 3rd Party integrations are possible with Segment?
Segment.io can easily be integrated with the following tools
- Google analytics
- Amazon S3
- Hubspot
- Redshift
- BigQuery
- Snowflake
- Indicative
Does your identity model support multiple external ID types?
Yes, Identity Graph supports multiple external IDs.
Identity Graph automatically collects a rich set of external IDs without any additional code:
- Device-level IDs (ex: anonymous_id, ios.idfa and android.id)
- Device token IDs (ex: ios.push_token and android_push_token)
- User level IDs (ex: user_id)
- Common external IDs (email)
- Cross-domain analytics IDs (cross_domain_id)
If you want Identity Graph to operate on a different custom ID, you can pass it in using context.externalIds on an identify() or track().
What identifiers can the merged profile be queried/updated with?
Any of the external IDs can be used to query a profile. When a profile is requested, we will traverse the merge graph and resolve all merged profiles. The result is a single profile, with the latest state of all traits, events, and identifiers.
Is all matching deterministic, or is there any support for probabilistic matching?
All Profile matching is deterministic and based on first-party data that you’ve collected. The segment platform does not support probabilistic matching.
