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January 17, 2021Written by Trantor4 min read

A Large Asset Management Company Improves Its Global Customer Experience with a Single CRM

January 17, 2021Written by Trantor4 min read

The client is one of the largest, asset management companies with multibillions in global assets.

The client is one of the largest, asset management companies with multibillions in global assets.

The client had five separate CRM systems for its sales teams of different business units. The client was looking for a simple solution that would bring down its maintenance cost and give a more consolidated view of its clients.

Trantor reconstructed the client’s existing CRM expediting reporting, which helped in improving sales co-ordination and identifying opportunities.

  • Merge multiple CRM systems into one platform

  • Rigorous change management and business enablement

The client was able to save more than 70% on CRM services. Better tracking of sales productivity along with improved customer service.

The client was looking for an all-inclusive, user-friendly platform to help categorize its cross-sell and up-sell opportunities. It needed a flexible platform to be used by its globally spread sales teams.

  • The multiple CRM systems couldn’t provide a unified customer view

  • They were outdated and cost-intensive

  • The client needed a solution with customized localization for its different sales units

After thoroughly analyzing the client’s business model, Trantor deduced that moving the different CRM systems to the Salesforce ecosystem was the best solution. Trantor assembled a team of Salesforce experts, a technical architect, and data migration professionals. Trantor’s team worked collaboratively with the client’s IT team for a smooth transfer.

Trantor created a change management strategy and worked in planned phases:

  • Divided the data migration into segments so as not to affect the ongoing business

  • The data was cleansed before migration to avoid errors

  • Applied Force.com Migration tool along with DbAMP for loading data in batches

  • Followed Agile methodology for sequential integration and data migration

  • Better tracking of customer scenarios

  • 70% saving on CRM services

  • Improved customer experience with a single tracking system

Objective: A single comprehensive CRM solution that’s faster, flexible, and more user-friendly.

Industry: Asset Management

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